PCC Natural Markets rebrands and prepares to grow private label offering

SEATTLE — Community-owned PCC Natural Markets, one of Seattle’s original grocers and the largest community-owned food market in the United States, has revealed a new name, logo and brand campaign that puts its longtime community legacy front and center.

Now called PCC Community Markets, the co-op also announced a range of new offerings that celebrate its local relationships while meeting Seattle shoppers’ growing appetites for healthy, organic and made-from-scratch food.

“Since our modest beginnings as a food buying club, started by a group of Seattle families in 1953, PCC has always been more than just a grocery store,” said Cate Hardy, PCC Community Markets CEO. “As a community-owned co-op, we think about things differently, from our dedication to staff and our deep relationships with local producers, farmers and ranchers, to what makes it onto store shelves; to why we believe cooking food from scratch in each store every day is one of the most important things we do. The ‘why’ behind every decision we make starts with our community, and we want our name to reflect that commitment.”

PCC Community Markets’ new offerings, which are centered on local producers, organic foods and healthy eating, will be rolling out later this fall:

  • PCC grass-fed yogurt: In 2016, PCC approached Pure Éire Dairy with the idea to expand the dairy’s rich, creamy milk into yogurt. The Othello, Wash., producer (and the only certified 100% grass-fed dairy in the nation) agreed and soon found a welcome spot in the PCC dairy case. Now, PCC and Pure Éire are partnering to create a PCC private-label yogurt — the only local, organic, non-GMO, grass-fed, animal welfare-certified yogurt of its kind. The new line, available Oct. 1 and exclusively at PCC, comes in peach, strawberry, vanilla bean and plain flavors. The yogurt joins a collection of PCC private-label items, including organic milk; organic, fair trade, shade-grown, locally roasted coffee; frozen, local, organic blueberries; local, antibiotic-free ground sausage; local, handcrafted pastas; and its entire collection of made-from-scratch deli soups, salads, salad dressings and entrees.
  • Fresh, ready-to-cook meals: PCC plans to launch a private-label line of fresh, ready-to-cook meal kit components that will include marinated and seasoned organic, non-GMO or grass-fed meats that shoppers can mix and match with fresh, organic vegetables. All the recipes are created and tested by PCC’s in-house chefs, pre-prepped and ready to cook. The meals will be available this November, initially at the Edmonds and Redmond PCC locations.
  • The Chop Shop: Beginning in November, the Chop Shop will cut to order any fruit or vegetable in PCC’s produce department free of charge. The selection is 95% organic. Also available will be take-and-eat options such as organic chili lime mango, fresh young coconut water and pre-cut organic fruit and vegetables. The program will launch at the Edmonds and Redmond PCC locations and will come to Burien in 2018.
  • Local Spirit Shop: The dedicated shop will complement PCC’s collection of exclusive wines and local beers and ciders. The selection will include Batch 206, Scratch and Seattle Distilling. The department will be curated by PCC’s Wine, Beer and Spirits merchandiser, who was recently named Seattle Magazine’s “Retail Wine Steward of the Year.” Available at Edmonds and Redmond PCC stores beginning in November, this department will feature only Pacific Northwest–produced spirits.

With its name change, PCC Community Markets also will introduce a new logo, brand identity, awareness campaign and website, the latter of which will offer resources to offer information about healthy eating, food issues and policies and how to become a member of the co-op. PCC also plans to host a community fair at all its stores Saturday, Sept. 16 from 10 a.m. to 4 p.m. Shoppers will be treated to fresh food samples, live local entertainment, cooking demos by PCC Cooks instructors and educational store tours with a trained PCC Nutrition Educator. PCC will also unveil “Little Free Cookbook Libraries” at the Bothell, Greenlake Aurora and View Ridge PCC stores aimed at encouraging recipe sharing and cooking from scratch.

 

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