NEW YORK — Eva Mendes has unveiled her fall collection for New York & Company. Initially offered in sizes 0 to 20 and XS to XXL, the assortment now includes additional sizes up to 24 and 3X.
“I'm so excited to continue creating designs for today’s woman,” Mendes said.
The company added that introducing new sizes was its way of reinforcing its commitment not only to its existing customers but also to new ones. New York & Company is the latest retailer to cater to plus-size shoppers.
To celebrate her fall collection and plus-size launch, Mendes is heading to the New York & Company store at Los Cerritos Center in Cerritos, Calif., on Thursday, Sept. 14. The event will be from 6 p.m. to 8 p.m. and include music, snacks and exclusive gifts.
“The Eva Mendes Collection is our fastest growing sub-brand at New York & Company. This is our first launch into the plus business and we are thrilled to serve new consumers with our Eva brand,” said Greg Scott, CEO of New York & Company. “We have been successful at providing sizes 0-20 on our e-commerce site, including petite and tall sizes, so it felt very natural for us to expand the collection even further, with a new fit and new sizes for the plus customer.”
Plus sizes for the Eva Mendes collection will be sold exclusively on the company’s e-commerce site.