Kmart intros Spencer by Jaclyn Smith collection

HOFFMAN ESTATES, Ill. — Jaclyn Smith, a beloved Kmart brand partner for more than 32 years, is unveiling an infantwear line exclusive to Kmart. Spencer by Jaclyn Smith will launch in select stores and online Sept. 17.

The new line, designed by Smith and her daughter, Spencer Margaret Richmond, was inspired by Smith’s granddaughter Bea, born last year.

“This collection truly embodies the emotions and cherished time when a baby joins a family,” said actress, model, Kmart designer and first-time grandmother Smith. “The delicate whimsical prints, playful artwork and modern color palette for baby girls and boys celebrates the sweet moments of welcoming a baby to the family that moms, dads — and grandmothers like me — are sure to love.”

Spencer by Jaclyn Smith for Kmart

Ranging in sizes from newborn to 12 months, all items in the collection are packaged in gift boxes with a to/from hangtag and the line's signature fox ribbon. Designed with ultra-soft 100% cotton and cotton blends, the entire line is priced from $19.99 to $29.99 and features an array of layette essentials including:

  • Four-piece “take me home” set with footed long-sleeve sleep suit, topknot beanie cap, snap closure bib and coordinating receiving blanket, or the two-piece set, including cotton jersey long-sleeve top and French terry jogger pants.
  • Three-pack body suit and three-pack sleep and play sets, which easily transition with baby from nap time to play time.
  • Two-piece knit cardigan and printed legging set, featuring a textured hooded knit sweater and interlock leggings.
  • Two-piece receiving blankets made of ultra-soft 100% cotton interlock in two prints: the line's signature fox and forest friends.

“When my mother approached me about designing a layette collection I was delighted to help bring the idea to life,” said Richmond. “As a new mom, I know the importance of finding the right staples for your baby. I saw this collaboration as a great opportunity to create affordable, durable and ultra-soft baby wear options that today's modern moms are looking for and actually want and need.”

The collection is available online for preorder, with items shipping Friday, Sept. 19. Any online purchase of Spencer by Jaclyn Smith totaling $20 or more will earn members $5 in bonus Shop Your Way points.


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