Bulletproof launches ready-to-drink Bulletproof Coffee Cold Brew

SEATTLE — Bulletproof 360 have launched Bulletproof Coffee Cold Brew, a grab-and-go version of the signature coffee that is currently rolling out at Whole Foods locations nationwide.

The new grab-and-go coffee is available in four flavors: original, vanilla, mocha and original + collagen protein (13-g of protein). Key ingredients include Bulletproof coffee beans, “Brain Octane oil” — an ingredient extracted from coconut — and grass-fed butter.

“It is with great happiness and genuine excitement that we announce the release of Bulletproof Coffee Cold Brew,” said Dave Asprey, CEO and founder of Bulletproof. “When you don't have time to spare but want to take a step toward a sharper, stronger self, this new ready-to-drink cold brew version offers the same results as Bulletproof coffee in a pre-made, ready to enjoy beverage.”

To date, more than 100 million cups of the brand's original recipe for Bulletproof Coffee have been consumed by people across the country, the company said. The grab-and-go version will also be available for purchase online at bulletproof.com. The launch comes on the heels of $19 million in Series B funding led by CAVU Venture Partners and Trinity Ventures that closed in May 2017.


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