Amazon and Lidl may fuel U.S. store brand growth

NEW YORK — The Private Label Manufacturers Association expects to see store brand growth accelerate as a result of Amazon’s acquisition of Whole Foods Markets and the long-anticipated rollout of stores by German discounter Lidl. It has made this year an especially exciting one as PLMA gears up for its annual trade show in Chicago later this year.

“Amazon and Lidl are game-changers [that] bring entirely new levels of complexity to America’s retail landscape,” said PLMA president Brian Sharoff. “These are two very powerful entities and they are already challenging established retail leaders across every channel to increase their commitment to private label as well, so there is plenty of reason for optimism among private label manufacturers.”

PLMA’s Private Label Trade Show will be held in Chicago’s Rosemont Convention Center from Nov. 12 through Nov. 14. Judith Spires, president and CEO of Kings Food Markets, will be delivering the keynote speech. She will address the role independent chains continue to play in U.S. grocery retailing. A retail trends breakfast will feature Mike Paglia, director of retail insights for Kantar and one of the industry’s leading experts on Lidl, Aldi and the discount sector.

More than 5,000 visitors are expected at the show, including buyers and executives from every major U.S. supermarket and drug chain, mass merchandiser, club, limited assortment, convenience and dollar store, in addition to food and nonfood specialty retailers, foodservice distributors and wholesalers.

For information on attending or exhibiting at PLMA's Private Label Trade Show, contact PLMA at 212-972-3131 or email


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