Aldi tapped Timothy Goodman to create labels for exclusive wine collection

BATAVIA, Ill. — Aldi has partnered with artist, designer and illustrator Timothy Goodman for the upcoming release of a limited-edition reserve wine collection.

Known for his text-based murals, Goodman brought his signature hand-illustrated style to a selection of award-winning Aldi wines. The reserve collection, which includes three varietals under the William Wright label, will be sold exclusively at Aldi stores and hit shelves just in time for the holidays.

Goodman said he drew inspiration for the label art from the origin stories and flavor notes of each wine. “As a visual person, shopping for wine begins with the label,” Goodman said. “I gravitate toward bottles with interesting designs, so I was excited to create a series of labels that would really pop on the shelf. Each bottle has a unique design, so you can collect all three to display on your bar or give as gifts for the holidays.”

This limited-edition reserve collection consists of a chardonnay, a cabernet sauvignon and a red wine blend and, according to Aldi, comes highly recommended by experts at the Beverage Testing Institute. The collection will be available exclusively at Aldi stores nationwide on Dec. 13 and will retail at $9.99 per bottle.

“The holidays are the perfect time for sharing or gifting a bottle of wine, and we knew Timothy's designs could elevate that tradition by pairing modern art with award-winning taste,” said Aldi spokesperson Liz Ruggles.


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